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What's so hard about this?
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What would make it hard to run Polaroid or Ford Motor Company?
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What--yes--
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Because the assumptions that they--
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Polaroid to begin with was basically a research driven company,
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and the assumptions that they were making the benchmark,
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was that Polaroid is a research driven company,
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which in effect, was not correct,
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because as the markets were changing,
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it sapped all flexibility to be nimble
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and respond to the competition that instead.
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Okay, great.