they are probably not even thinking much about you,

也许他们根本没在乎你
but instead trying to develop

而只是在扩展
their own boundedly rational idea of their company.

他们理性思维的边界
In this case Polaroid was badly bitten,

这个案例中宝利来被严重冲击到了
both by one hour film processing and by digitals,

被一小时快冲技术以及数码技术
and in the case of the one-hour film processing,

这案例中的一小时快冲技术
it wasn't even the processors

这个技术开发者
so much who were in competition with Polaroid,

并不想与宝利来竞争
but the conventional film people, such as Kodak.

而是传统胶片厂例如柯达
Part of the story then is bounded rationality;

部分原因是思维受限
part of it has to do with drawing the wrong lessons from early success.

部分原因是从早期成功中得到错误认知
Part of it has to do with something totally irrational,

部分原因是完全不理性