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There's a lot built into that well, affordable food,
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animal welfare, environmental friendliness, and then finally:
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supports rural economies and diversity of rural culture,
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in particular through an emphasis on local products
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that keep food miles to a minimum.
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The whole idea about rural economies and rural cultures
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is very interesting.
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As you can imagine,
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rural culture has changed a lot
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with the number of farms going way down;
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the number of people employed on farms,
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rural communities have changed an awful lot;