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increasing meat consumption around the world.
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I'll show you some figures later about
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the amount of energy that it takes to produce meat.
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The more or less the way it works is that if you
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--if you're eating meat it means that
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you're paying for or somebody is paying for the land,
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the grain that gets used to feed the animal,
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and then you get meat from that.
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Let's just say corn goes
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into feeding the cow, or other grains too,
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but let's just take the corn as an example.
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Humans could eat the corn itself,