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It turns out very difficult to study this in a lab.
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You're not going to have your experimental credit.
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You come into the lab and say,
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"Okay. I'm the graduate student. Ha, ha, ha."
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And in fact,
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an example of a methodological attempt was done
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by Henry Gleitman at University of Pennsylvania,
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who built a tickle machine,
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which was this box
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with these two giant hands that went "r-r-r-r."
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This was a failure
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because people could not go near the tickle machine