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(a+b)·(a-b)=a^2+b^2
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But remember, b is i·y
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So, when you take the square of that,
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you should keep track of
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all the signs and you will find it's x^2+y^2.
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We denote that as this, and this thing is called the modulus of z
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It's the length of the complex number z,
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just given by Pythagoras' theorem.
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You should know, whenever you take a complex number,
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multiply by each conjugate, by its complex conjugate,
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the result will be a real number equal to
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the square of the length of the complex number.