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Now, you all are here today
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not only to find out what you are as a business
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but to find out who you are.
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I'm a lady hoping there's macaroni and cheese at that buffet.
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Who are you is your brand,
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and saying that a brand is simply a name is like saying
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Abraham Lincoln is simply a name,
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Or Mahatma Gandhi, God.
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Who does this guy think he is?
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I'm sure you're wondering, "Who does this guy think he is?"
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Okay, that was weird.
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Or maybe this seems weird.