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44, knowing that the football ticket's worth 44,
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he would say to himself, "Should I get a ticket or
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not get a ticket?"
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Well, if the price is under 44 the amount of money he gives up
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and loses is going to be less than the amount of utility he
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gains for the football ticket so therefore he'll buy the ticket.
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So this utility function U(X) M captures the idea,
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represents the goals of the people involved in the
-
experiment.
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Each of them has a different U of X, but all of them are of the
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form U(X) M.
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And so the conclusion was of the experiment and of the