and he used it as a self-conscious propaganda technique.

他将其用作自我宣传的手段
He even identified himself, because he started claiming

他自我神化开始宣扬自己
divine status for himself.

高贵神圣的地位
He went around passing out rumors that his mother

他四处散播谣传说
had actually been impregnated by the god Apollo,

他母亲实际上是受孕于阿波罗神而怀了他
when he appeared as a snake in her bed.

当时阿波罗化身为蛇出现在她的床上
So, Alexander is putting himself forward as divine.

亚历山大宣扬自己是神
Why?

这是为什么呢
This is not a Greek tradition, but it's very much a tradition

这不是希腊传统但是在东方传统中
in the East for kings to be considered by their people to be gods.

国王都被百姓尊为神人天子
Alexander says, "Well, if they can be gods, I can be a god."

亚历山大说如果他们能成为神我也能
So he starts spreading rumors that he is divine himself.

所以他开始四散他自己是神的谣言