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He went around passing out rumors that his mother
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had actually been impregnated by the god Apollo,
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when he appeared as a snake in her bed.
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So, Alexander is putting himself forward as divine.
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Why?
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This is not a Greek tradition, but it's very much a tradition
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in the East for kings to be considered by their people to be gods.
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Alexander says, "Well, if they can be gods, I can be a god."
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So he starts spreading rumors that he is divine himself.
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He probably even believed it.
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I don't think he necessarily lied about it,
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he probably believed that he was divine.