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So the first-price auction is a classic trade off:
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marginal benefit and marginal cost.
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The marginal benefit of raising your bid is
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you increase the probability of winning.
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The marginal cost is you'll get less surplus if you win.
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But in summary, in the second-price auction I bid "truthfully my value,"
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but if I win I only pay the second price.
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In the first price auction I bid less than my value
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but I pay what I bid if I win.
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That leads us to the natural question.
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Which of these two auctions, at least in expectation,
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is going to raise more money?