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His name is Brian Wansink.
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Brian is a Professor at Cornell University, a professor of marketing,
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and has done a tremendous number of very interesting studies
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about the factors that drive what people eat.
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Factors like the size of the portions,
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how much is in a container, the shape of glasses
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and things like this that end up in the press a good bit,
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so you probably about his work already.
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He wrote a book called Mindless Eating
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that has received a lot of attention
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and so he'll be very interesting to hear from based on his own research.
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Then in addition to that, Brian was recruited to