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Here's a--sort of a quick
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tour of who's who on the school food issue.
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This is Jamie Oliver, and
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you all--some of you may be familiar with him.
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He goes under the name
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The Naked Chef and he has a lot of cookbooks.
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A few years ago he learned about the school food in the UK
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and he was furious.
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He thought that it was absolutely appalling.
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He has a very big personality, and he had a television show,
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and what he did is he used television,
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and quite frankly humiliation tactics,