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if you divide the labor among many
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who get good at specific aspects of the task,
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you can make it cheaper and more professional than other ways be.
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you can make it cheaper and more efficient
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then otherwise it would have been.
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Hayek's idea is more loosely jointed than that.
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Hayek's idea is that you don't even assign roles to people;
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you let them find their own roles.
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That if you want to go out
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and start a toothbrush factory using a novel technology,
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invented late at night over beer with your roommate,
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what's the likely outcome?