I would like to sell you life insurance.

我是来向您出售人寿保险的
You think, some other day,

你会想还是改天再说吧
I don't want to talk today about the probability of one of us dying.

我今天不想讨论家人会有多少可能性会去世
So, it was a tough sell.

所以这是个苦差事
Morris Robinson, however,

但是莫里斯·罗宾逊
realized that some people are very talented salespeople

发现有些家伙在销售方面极具天赋
and they're probably talented at other things as well.

并且可能在其他领域同样具有天赋
It may sound like a small improvement

这听起来似乎是一个小进步
but he just had very highly-paid insurance salesmen

他只是高薪聘用了一些推销人员
and they were paid as long as people kept their policy.

他们只要能保住客户就能获得高额回报
That motivated insurance salesmen to form long-term relationships

这种机制促使保险推销员与客户
with the families that he was insuring

建立起长期合作关系