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isn't well regulated now, but could be well regulated.
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There are people like Jennifer Pomeranz--
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have you met Jennifer Pomeranz?
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Jennifer Pomeranz is raising her hand now,
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and Jennifer Pomerantz is the Director
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of Legal Studies and Legal Initiatives at The Rudd Center
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and Jennifer works on--among other issues,
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she works on the area of marketing of food to children
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as a means of reducing the risk of childhood obesity.
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You can look also at the manufacturer,
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the processing of food about how much high fructose corn syrup
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is going to go into food unnecessarily,