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who would invest in the United States railroad industry,
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but the railroad industry has not done well,
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as is the case with many other industries,
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and Levitt's argument was because the railroad industry was myopic.
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The railroad industry thought that it was in the business of trains,
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when Levitt suggests it was in the business of transportation.
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If it realized that it was in the business of transportation,
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the railroad industry could have become also
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the automotive industry, the airline industry--
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parenthetically neither one of those are doing too well right now--
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but they were when Levitt wrote this article.
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He was saying don't be myopic about what your business is about.