Now that's an interesting--

很有趣的是
you both hit very core points here,

你们两位都找到了问题的核心
and so let's follow up on those.

让我再深入解析一下
If you take this advertisement there is the implication

拿这个广告来说的话通用磨坊公司
that the General Mills cereals got better

在暗示他们的麦片更好
when they went from not being all whole grain to being whole grain.

他们既有全麦的也有不是全麦的
The question is how do consumers perceive this message,

问题是消费者如何解读这个信息
and how much healthier did those General Mills cereals get?

并且通用磨坊公司的麦片能有多健康呢
What did they go to and from?

他们的麦片产自哪里销往何处
If you look at the actual nutrition improvement,

如果你观察一下实际的营养改善
and compare that to the perception of improvement

并拿它和营销营销手段创造出来的
that gets created by a marketing endeavor like this,

认知改善比较一下的话