来自《耶鲁大学开放课程：有关食物的心理学、生物学和政治学第16集第16集》

The question is how do consumers perceive this message,

问题是消费者如何解读这个信息
and how much healthier did those General Mills cereals get?

并且通用磨坊公司的麦片能有多健康呢
What did they go to and from?

他们的麦片产自哪里销往何处
If you look at the actual nutrition improvement,

如果你观察一下实际的营养改善
and compare that to the perception of improvement

并拿它和营销营销手段创造出来的
that gets created by a marketing endeavor like this,

认知改善比较一下的话
you have to wonder how the two line up.

你就会疑惑这两种改善哪个更好
In order to do this

为更透彻地了解这一点
in order to know the answer to this question

为了能把这个问题弄懂
we'd have to do a study

我们得做一个调查
to find out how much consumers

看看有多少消费者相信
believe the cereal is actually better than it used to be,

这家的麦片确实比以前的要好