来自《耶鲁大学开放课程：有关食物的心理学、生物学和政治学 第16集 第16集》

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  In the case of the McDonald's thing,
  在麦当劳的事例中
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  you're even training somebody to understand
  你甚至是在培养人们 让他们了解
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  what goes inside--what goes on inside the restaurant.
  麦当劳里的运作细节
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  Character licensing is a really big issue,
  人物或造型授权真是个大问题
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  and this is an important issue
  而且非常非常重要
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  because the industry has been criticized soundly for doing this.
  因为各种产业为此一直遭人诟病
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  A number of the players in the industry
  很多企业都许下了
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  have made self-regulatory pledges.
  自我改善的承诺
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  For example, they've said,
  例如 它们说过
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  well we'll do--we'll use--
  我们会——我们将用——
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  we won't use our characters
  我们绝不会把我们的标志
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  and associate them with unhealthy foods.
  同垃圾食品联系在一起