why an industry would be motivated to do that.

这里面大有文章
Among the possible motivations is that

其中一个动机可能是因为
they want to make the appearance that they're able to police themselves,

企业想让人觉得它们有能力自律自制
so they don't stand in the line of fire from government,

这样它们就能避免与政府有任何冲突
for government to crack down on the marketing practices.

因为政府可以随时对营销行为进行打击
So there are a lot of character licensing.

因此就有许多标志授权
We talked about the Flintstones before.

我们之前谈到过摩登原始人
As you know,

众所周知
Flintstones are on cereals like this,

摩登原始人印在麦片食品上
but they're also on a lot of other things.

同时也印在其它产品包装上
Somebody mentioned the vitamins

有人说出现在维生素包装上
but you see the ice cream,

而你却看到在冰激凌包装上