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but they're there as a visual image.
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And so the cash register rings,
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the people who make American Dreams make money,
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the Campbell's Soup people pay them,
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and then these sort of product placements are occurring.
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Now this is an example of stealth marketing.
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If you're watching television
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and a commercial comes on in the middle of a show,
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you know that the advertising has begun,
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that the show has now stopped,
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the advertising is now begun,
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and then that stops and the show resumes.