They just can't get away from it

如果他们接触到这种媒介类型
if they're going to be exposed to that form of media,

人们就会无所遁形
plus the natural defense that some people have

加之某些人会下意识地自我保护
kicks in when you start seeing an advertisement.

会使他们在一看见广告时就走开
So you don't process this of course each time you see an ad,

当然不是每次你看见广告时都会这样做
but the basic cognitive script inside somebody's head is,

不过人们脑中会条件反射
okay advertising has begun

好的广告开始了
let's say you're watching some documentary or something and you say,

比如说你正在看记录片之类你会觉得
okay now at this moment

好的这个时候
I'm going to switch from watching this documentary

我要切换去看这个纪录片
which is more or less subjective information

这或多或少是个主观意念
and nobody is trying to sell me anything;

没人想要卖任何东西给我