and so we're going to voluntarily withdraw advertising on television.

我们将主动撤出电视广告
What we need in return is a guarantee the government's

而我们所需的回报是政府的承诺
not going to take away other forms of advertising.

不要禁止其它方式的广告
What they yielded on was a form of marketing

他们靠的是一种没有成本的行销形式
that the public health community didn't know

就连公共卫生部门不知情
and the government officials didn't know--was cost ineffective,

政府官员也不知情
they were losing money doing this,

他们做这个要赔钱
and they gave it away

于是他们放弃
as if it were a big public health maneuver.

看起来像是一个重大的公共健康策略
People celebrated this,

人们为此庆贺
even prominent people in public health,

即使是公共健康中的杰出人物们也是如此
because at that time people thought television is the medium,

因为在那时人们认为电视是媒介