来自《耶鲁大学开放课程：有关食物的心理学、生物学和政治学 第16集 第16集》
-
who does this sort of thing,就是做这行的 -
who's in business to do this kind of thing--他的工作就是 -
to sell the sides of trucks,出售卡车的广告位 -
to broker deals between a truck company and the company作为卡车公司和 这里是必胜客的 -
in this case Pizza Hut中间经纪人 -
to use the side of the truck to become a mobile advertiser.使卡车的外壳成为移动广告 -
You probably assume that if you see this truck on the highway,如果你在高速公路上看到这辆卡车 -
that there are Pizza Hut things inside the truck,一定会认为里面装的都是必胜客的东西 -
that it has something to do with the company,它肯定和这家公司有关 -
but that's not necessarily true.但事实不一定如此 -
What's happened with marketing more or less,市场营销大概就是 -
is that every moment of the day,把握每时每刻