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Well, 100,000 dead was roughly, just roughly,
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what the British army suffered in three weeks
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on the Battle of the Somme, in one battle.
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The scale of casualties in the First World War
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is what makes it everybody's business.
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The second reason why remembering the First World War's iconic
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is that it is universal in Europe.
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It's family history.
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Let me give you an example of what that means.
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If you ever visit the extraordinary power of individual graveyards
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at the scene of the landings at Normandy,
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you will find that