What they did was, "We want to design this ourselves."

他们说我们要自己设计这场纪念活动
The first thing you have to figure out is:

他们首先要解决的是
How much does it cost?

活动会花多少钱
Hence, we should always recognize that commemoration is a business.

我们应该清楚纪念活动其实是一项商业活动
The cost factor actually matters substantially.

事实上成本预算十分重要
The reason why it matters substantially is that

这其中的缘由便是
if you want something sculptural,

如果你想要一件雕塑品
if you want something like a piece of architecture,

或者是某样建筑品
the cheapest possible form of stone is an obelisk.

最便宜的可能就是方尖碑
You don't have to do much.

人们不必对其进行过多加工
You just hack it here or there and that's it.

只需劈开石头进行简单修整即可
It has a great advantage, which is that it's Egyptian;

它最大的优点就是是由埃及人发明的