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but if you're my generation you would have heard of him,
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and his name is Earl Butz.
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Earl Butz was a very--a visible and flamboyant Secretary of Agriculture.
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Usually nobody knows who the Secretary of Agriculture is,
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but at that time people did, because Butts was in the news a lot.
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He and Nixon had decided to put into gear
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a series of agriculture subsidies to help farmers.
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This was a well meaning thing based on the real need.
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Nobody knew that it was going to have nutrition consequences.
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Essentially, what they decided to do was to
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subsidize very heavily some basic commodity crops in the United States,
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with corn and soybeans at the lead.