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An example of one consequence of this is
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the production of high fructose corn syrup.
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As you know, high fructose corn syrup is in a great number of foods.
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It has certain physical properties that make it attractive to
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the food industry, and you can see those listed here
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and it's a very inexpensive high potency sweetener.
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People are worried about high fructose corn syrup.
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Scientists are doing studies on this, and they're not all very favorable
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to high fructose corn syrup, and that may very well be why you've seen
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the recent ad campaign by that industry saying that
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high fructose corn syrup is really no different than sugar.
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We'll talk about this in the discussion when we come to soft drinks