so what really makes a difference to some extent

所以在某种程度上说真正造成这一差别的
is the personality of the individual who is driving for the change.

是推动变革的个体的性格
That has to do with their passion

这与他们的热情有关
and of course their personality characteristics.

当然还有他们的性格特点
Those dovetail with these things you see on the right,

这与你们看到的右边的这些特征吻合
people's ability to frame a message in a constructive way.

个体形成有效信息的能力
That is, create an argument that defends the change

即能为他认为应当发生的变革
that they think needs to be made,

找到理由
and an argument that's persuasive, compelling,

这一理由必须是令人信服的
it draws people in rather than turns them away, etc.

能引人加入而非拒人于千里之外
That framing becomes very important,

这一定位非常重要
and I'll give you some examples of that today.

等会我会讲些例子