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encourage others to join the whole course
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can really make a big difference,
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and some people have been very good at that.
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Deputizing is another thing we talk about at The Rudd Center.
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This is the ability of an individual or an institution to get people
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who ordinarily wouldn't be interested in the topic interested in the topic,
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and then bring in their professional expertise
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or their personal passion to the issue,
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and that makes a lot of difference.
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So if you think about the hunger and obesity areas for example,
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now there are some economists paying attention to it,
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there are lawyers paying attention to it, political scientists.