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by knowing how many calories are in the food.
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But the polls show that that's really not the case;
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people really do want the information.
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There are a series of studies on this,
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in fact, a very, very nicely done study
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that Christina has just completed and submitted for publication,
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showing the impact on what consumers choose to eat,
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if they have the calorie information available or not.
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Without going into the details of the study,
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because it's not yet published, it makes a big difference.
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The science is supported in this case and
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you combine that with the argument