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we've done a report on this at The Rudd Center,
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and you can get to it from our website.
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We've also published a paper that I think was in the readings,
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although I can't exactly remember;
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the paper on menu labeling legislation laws.
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Now let's talk more about the local innovation approach.
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Let's talk about bottom-up kind of approach.
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It starts with the individual;
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an individual in an area, a legislator, a person, a parent;
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anybody in the population can become an agent of change
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if they have the right characteristics
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and a good idea behind them.