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Most people in our country and around the world in fact,
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don't make a connection between the food they eat
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and the environment that they're exposed to.
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That's why we had such a heavy focus here
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on the impact of modern food production on water resources,
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fossil fuel depletion, biodiversity--all those sorts of things.
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My guess, although I don't really know this to be the case,
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is that the public is rapidly becoming aware of these things.
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People are becoming more aware of and concerned about the energy costs
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and the climate change costs of the food choices they make.
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I think this is going to present a big problem for the food industry
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that they're not wise to yet.