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describing the U.S. as, quote, "a civilization of bathtubs and frigidaires," in 1951,
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as if this was a very bad thing; and he did not mean it,
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as Kuisel says, as a compliment.
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It was the Parti Communiste, the Communist Party, that coined
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phrases like the "Coca-Colanization of France."
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And the arrival of Coca Cola in France of course was a terribly
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important moment--more about that in a minute.
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At the time of the NATO pact, the North Atlantic Treaty
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Organization, in 1949,
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these kinds of debates hit a boiling point,
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and in an age of graffiti,
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the graffiti, "Yankee Go Home," was a bit everywhere.