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at least in my memory, was le weekend.
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And there were attempts, I think under Giscard D'Estaing,
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and there's one even more recently under early stages of Jacques
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Chirac's presidency, to send stern circulars around
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saying in a correspondence you shall not use le weekend,
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but you'd rather use la fin de la semaine,
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the end of the week.
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Well, that lasted a matter of days
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because that's simply not terribly practical.
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English words began to permeate, with a sort of chic sense of being
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cool, the French language--le drugstore.
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I can remember around Paris Saint-Germain,