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One is the rise of the mass market and that changes...Well,
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actually I would say three things.
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The rise of the mass market changes the relationship between readership
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and the literature that's out there.
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So, it used to be that "high literature" was not published in
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paperback, but the rise of the mass-market paperback meant that
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suddenly books that would never be accessible to a sort of average
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middle-class or working-class person suddenly became so.
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So, it's a huge watershed in the demographics of readership.
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So, that's one reason. A second reason is related to this,
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and that's that hundreds of thousands of men came back and
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went to college on the GI Bill who had never been to college before.