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We can tell this in the messages that he forces them to write.
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"It's too much."
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"There's nothing for me here."
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"It's better if I leave."
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We believe this anger stems from his first victim--his father.
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Most likely a local fisherman, definitely an alcoholic,
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and based on this unsub's level of sadism,
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violently abusive.
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He's also the first person to abandon the unsub.
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Walked out on his family, maybe, even wrote a postcard like this.
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So the unsub picked a site of significance to them both,
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a spot known to local fisherman that he turned into his prison.