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can act this way by being a network good.
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The more people who use Microsoft and Microsoft programs,
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the bigger the advantage to me using Microsoft,
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and therefore--because I can exchange programs,
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I can exchange files if I'm working with my co-authors and so on,
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so you can have different equilibria coordinating on different software,
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and again, you could end up at the wrong one.
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I think a lot of people would argue, but I'm going to stay neutral on this,
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a lot of people would argue that
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Microsoft wasn't necessarily the best place for the world to end up.
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There are other technological network goods like this.
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These are called network externalities.