maximizing their--own utility and subject to constraints,

人们在既定条件下会追求个人利得最大化
most people have a lot of trouble doing that,

但多数人不谙此道
particularly as regards to investing in financial markets.

金融市场的投资活动则尤为令人费解
Most people are confused and find it just very difficult,

很多人都很茫然觉得这很难
so we have an industry of people who help people with their investments

于是帮助人们投资的顾问行业顺应而生
and we, moreover, have a whole array of regulations

当然也会伴随出台一系列条例
regulating the industry of people who help others with their investments.

以约束投资顾问行业的从业者
The problem is that

而问题在于
most people are not that good at dealing in financial markets.

多数人拙于金融市场交易活动
They're mysterious, they're difficult, and, moreover,

觉得那不仅神秘深奥
there's a tendency of psychological biases

还容易诱使人们产生心理偏误
that cause people to get into mistakes.

从而犯下错误