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to try to find the best price; you find out what the real price is.
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What they did was they created an exchange in Dojima
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and the exchange had a lot of modern features;
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it had a trading floor.
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There was a designated area where people
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who wanted to trade in rice futures would congregate
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and all trades were supposed to be done there,
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so it became a central marketplace.
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So many people came to the exchange floor
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that it got very noisy and traders can be very noisy people--
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shouting and getting upset;
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trading rapidly back and forth.