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it all gets out into price.
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Companies keep secrets,
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so that's not public information.
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The Securities and Exchange Commission insists that
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companies keep secrets
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because they have to disseminate information in an orderly way.
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So, there has to be a secret
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until a certain hour in which it's announced to everybody.
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But the strong form efficient markets hypothesis
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is cynical about that and says, you know,
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nobody keeps secrets,
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it all leaks out.