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that a lot people doubt First Federal Financial.
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If I come in late as a short seller,
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am I going to do well?
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I start to doubt it myself
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because there are so many people looking at it
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and so many people who are more knowledgeable about
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First Federal Financial than I am;
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so, maybe I won't try shorting it.
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That's what efficient markets is all about.
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The efficient markets theory
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became very popular in finance around 1970
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and it became a prominent theory in finance.