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then public health tends to be the primary way to go.
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Cigarette smoking is an example of that.
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90% of lung cancer cases are due to smoking;
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90% of those who are diagnosed with lung cancer die
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regardless of the treatment they receive;
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so this is not a very treatable problem
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that yields to medical interventions,
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but is one that does yield nicely to public health interventions.
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The differences between the traditional medical model
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and the public health model are quite profound.
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Now by the medical model, what we mean is that
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you deal with people who have a disease,