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that people with high cholesterol are at risk for heart disease;
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or people that eat too much saturated fat are at risk for heart disease,
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and those would be vulnerability factors.
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So they published their papers and that's their job,
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that's their part of the world and they do a good job at that,
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and then they hope that there's uptake of that information
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by other people in ways that will make a social difference.
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Some people work over here, and develop programs;
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so for example, there are plenty of people in my field
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who do intervention programs in the schools, for example.
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You go in the schools,
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you try to get rid of the soft drinks,