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that some parties have in things.
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As another example,
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the cereal companies have been funding
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a lot of research by various investigators.
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The money tends to go to certain investigators
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that reliably produce results favorable to industry showing that
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people that eat ready-to-eat cereals for breakfast do better,
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they're healthier,
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they do better on cognitive tasks and things like that,
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than people that don't eat any breakfast at all.
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What they--in that--what they conclude from that is that
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any breakfast cereal is good for you and is going to help.