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is that it's rich in dopamine neurons.
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When you're looking at the brain of someone
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consuming a drug of abuse like cocaine
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or see it consuming something like a milkshake,
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you'll see that this area of the brain lights up
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in response to this very rewarding and pleasurable activity.
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We're here with our friend the rat.
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The poor rat he's just--
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we've been using him to be addicted to food
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and this is really, really where our framework is coming.
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You can see this guy, he's a little chunky,
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and he's gotten some time to really be exposed to a lot of sugar.