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in response to this very rewarding and pleasurable activity.
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We're here with our friend the rat.
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The poor rat he's just--
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we've been using him to be addicted to food
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and this is really, really where our framework is coming.
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You can see this guy, he's a little chunky,
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and he's gotten some time to really be exposed to a lot of sugar.
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Some research coming out of Princeton has found in these animal models
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that by giving rats access to potent amounts of sugar
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they'll develop tolerance.
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They'll maybe start consuming thirty-five milliliters of sugar a day,
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but within a week or two