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Rozin has written a lot about
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how we consider food to become contaminated.
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Let's say you've gone out, you bought a couple of Krispy Kreme doughnuts
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and they're sitting on the counter in your kitchen,
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and next to them is an apple.
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Now would that contaminate the Krispy Kreme doughnut?
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Would that make you any less likely to want to eat them?
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Well probably not.
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But what happens if there's an apple with a bite out of it
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and somebody else took that bite?
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Then would that change how much you'd want those Krispy Kreme doughnuts?
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Think about the proximity,