-
What it was,
-
was up until that point I thought I was doing research,
-
I thought I was coming up with some okay insights.
-
What I quickly became aware of
-
is that nobody else was aware of these insights.
-
If there was miraculously somebody who did know about it,
-
it certainly didn't get them
-
to make the decision to change the way they eat,
-
or how much they eat,
-
and if even they made the decision at Time T,
-
at Time T + 1,
-
it didn't really have any impact on action.